2025 Beauty Trends Making a Comeback

The saying “everything old is new again,” has never been more true than in recent years, when retro beauty looks have been making a big comeback. From fashion trends from the early 2000s to makeup looks that call to mind the boho beauties of the 1960s and 1970s, a beauty resurgence is making waves. Whether you’re a veteran makeup enthusiast or just considering starting a career as a cosmetologist, understanding these hot 2025 beauty trends can help you stay in touch with what’s new and now.

Bold Eye Makeup

While “clean girl” beauty was all the rage in 2024, these days, more and more makeup enthusiasts are clamoring for bold, eye-catching looks. Graphic liners, metallic eyeshadow, colored mascara, and glitter overlay are all part of the scene in 2025. Bold eye makeup doesn’t have to be just for the evening or for going out. Many beauty fans are incorporating bold eye makeup into daytime looks. Consider trying out a neutral eyeshadow with a bold cobalt liner or colored mascara with a classic smoky eye for an unexpected, beautiful look.

Berry Washed Lips

Berry lips have been popular for years. They are romantic and almost universally flattering, and their appeal is continuing into 2025. Not only are berry-toned lips versatile, working well for both day and evening looks, but they can be layered with liners and balms to create an appealing multi-dimensional look. Berry lips don’t have to be dark or bold. Using a berry-colored lip gloss can give the same vibe without the dramatic effect, which might appeal to those who love the look but prefer soft makeup.

Mocha-Colored Makeup

Expect to see a lot of mocha tones in beauty this year. Pantone’s color of the year for 2025 is Mocha Mousse, a soft, wearable shade that is flattering across all skin tones. Calling to mind the neutral-toned lips that were hugely popular in the ’90s, mocha-colored makeup is one of the hottest trends of the year. This trend works for all ages, skin tones, and preferences. Consider using cream-based products like cream shadows or lip gloss to give a soft, natural finish.

Boho Hair and Makeup

Boho-inspired hair and makeup first made waves in the 1960s only to see a massive resurgence in the early 2000s. Characterized by loose, flowing hair, neutral eyeshadow, and earth tones and textures, boho is definitely back in 2025. Expect to see lots of long, layered haircuts over short, angular bobs and natural, fluffy eyebrows. This boost in boho popularity doesn’t mean that glam is gone, however. Many people are mixing trends by embracing boho clothes and hair along with bold makeup looks.

Blush is Back

Flushed cheeks haven’t always been in vogue, but in 2025, blush is definitely back. Whether a cool berry color or a soft, pretty pink, blush can elevate any makeup look and provide an overall polished “finish” to your appearance. These days, there are more options than ever before for those who want to dip their toe into the trend. Powder blush is a reliable standby that comes in a wide range of colors and finishes, from matte to shimmer. There are also cream and liquid blushes, which offer a refreshing, natural appearance and can sometimes double as lip tint.

Glowing Skin

Whether you want to look like a glazed donut or simply more “awake,” glowing skin is a makeup trend that is still going strong in 2025. The glowing skin look first gained traction in the late 1990s and has remained a mainstay in the beauty community. Characterized by highlighter, a touch of shimmer, and healthy, vibrant skin, the glowy makeup look is ideal for anyone, regardless of age. Achieving this look starts with a healthy base, and to that end, every makeup artist should prep their client’s skin with a moisturizer suited for their skin type and seal with a balanced primer before moving onto makeup.

Versatile and Ready-to-Wear Makeup Products

Everyone’s busier than ever in 2025, with commitments and schedules that can be overwhelming at times. The beauty community has risen to the challenge, with a hot trend of versatile, ready-to-wear makeup that can pull double-duty on those jam-packed days. Ready-to-wear makeup can include a creamy balm that works as both lip tint and blush, or a highlighter that can be used both on the cheeks and the eyelids. These easy products can be tossed into handbags or kept on any desk as a way to touch up throughout the day or give an overall refresh before running into an afternoon Pilates class.

Classic Red Lips

In recent years, neutral or sheer-glossed lips have taken center stage, but expect to see lots of red lips dominating social media in the months to come. Whether paired with a similarly bold eye look or a soft, neutral wash of shimmer, a red lip simply never goes out of style. There are many ways for people to achieve their perfect red lip, and lots of color variations to choose from. From brick-red to neon, there are literally dozens of shade variations, and with finishes ranging from matte to glossy, there’s lots of room for experimentation.

Kickstart Your Beauty Career at Career Academy of Beauty

Whether you are a makeup minimalist or love embracing your glamorous side, there are a myriad of ways to stay trendy in 2025 and still stay true to your personal sense of style. These 2025 beauty trends making a comeback are sure to be spotted on runways and on red carpets all around the world. 

Are you ready to help people embrace their most beautiful selves? At Career Academy of Beauty, our dedicated team can provide you with the training and experience you need to build a career as a cosmetologist. We train our students to be working professionals within the beauty community, helping others feel amazing and confident, day in and day out. Contact us today to learn more about our programs.